The Rise Of The Softphone

The move to Unified Communications by businesses around the world is unstoppable, according to an April 2016 study by Credence Research — workers are increasingly demanding packaged mobile solutions, and that demand will grow steadily through 2022.
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The desktop softphone or smartphone app which enables calling direct from the device, is becoming an increasingly favoured choice for workers. The fastest-growing segment of that demand is for smartphone apps, like the softphone, which can be used on the user’s smartphone and are by far the preferred device for most users, the study shows.

One of our valued partners 3CX has a Unified Communications solution which includes softphones for Mac and Windows as well as smartphone clients for iOS and Android.

Industry expert Frost & Sullivan, in giving 3CX the award for “Value Leadership in Global Unified Communications,” pointed to “the rich and robust set of features available in 3CX’s Unified Communications Solution, including smartphone, softphone clients and much more.”

With softphones, you can manage calls from your desktop or laptop either in or out of the office. Working with a headset, the softphone entirely replaces the desk phone, enabling you to see presence and easily transfer calls.

Our clients also particularly appreciate the click-to-dial feature on the 3CX softphone, which allows users to dial numbers simply by clicking on them.

Working outside of the office, from your smartphone, client contact is seamless via chat, instant messaging and web conferencing. Softphones can be integrated with other types of software like CRM systems, and this increases business productivity.

For example, a softphone can be integrated with an email client to enable click-to-dial for numbers contained in emails. 3CX also integrates with CRM software like Microsoft Dynamics, or Act!, or with business process management solutions like Exact or Office 365, and allows the user to launch outbound calls from the business software interface or, as customer calls come in, the caller is recognised automatically and the required information appears in a popup.

Will the softphone replace the desk phone? Probably not anytime soon, the survey shows, but it’s gaining ground fast with about 74 percent of mobile workers currently depending on softphones.

For more information about our softphone options as part of your unified communications package, please call 0345 450 7444

Original post can be found here on the 3CX website.