SIP trunks will benefit your business, here's why…

As businesses look for ways to increase collaboration and decrease expenses, SIP trunking is becoming an increasingly attractive option for business communications.

In fact, market research firm Infonetics released a report that projects the SIP trunking services market will reach $8 billion by 2018. 

​Put simply, SIP trunk lines are a virtual equivalent of physical ISDN and Analogue lines an “old-style” phone company would provide. SIP trunks offer a number of advantages for organisations. Here are four of the most critical.

Ultimate Scalability
With legacy telephony, increasing capacity requires you to purchase additional physical lines from the phone company, which is expensive, limiting and often time-consuming. To protect against having to scale up this way, businesses often purchase enough lines to handle peak capacity, which means resources are wasted when traffic is slower. Because SIP trunks are virtual lines, the infrastructure is already in place to meet capacity without the surplus of physical lines which add to your costs...

Significant Cost Savings
When you add SIP trunks to a high-quality PBX service you can drastically reduce expenses in several ways.
By allowing you to make calls over the internet, VoIP has the potential to reduce the costs of long-distance calls while making it far easier to scale up the number of calls you need to make at once.

Consolidating your phone and data networks on to one single IP based network, you streamline your activity creating an easier to manage platform with lower costs. Sip trunks don’t only support calls, they are capable of supporting video calls and streaming, web conferencing, shared screens, desktops and instant messaging too.
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Greater Reliability
SIP trunks are extremely stable, because as virtual lines they are not susceptible to local power outages resulting from weather events or equipment failure. The technology also allows call to be routed to pre-determined locations if a primary office location goes offline for any reason. Considering even a few minutes of downtime can cost a business thousands of dollars, business continuity is a major advantage of SIP trunking.

Compatibility with IP-PBX Phone Systems
​SIP trunks can be seamlessly integrated with SIP based communications like our hosted telephony platform. Our system—which includes a variety of features like mobile clients, unified communications and WebRTC-based web conferencing—replaces an entire legacy phone system, with the SIP trunk taking the place of old style phone lines.

Learn more about our Private Hosted Platform, which takes advantage of these great benefits and more...

Post inspired by an original post on the 3CX website.