Why We Choose The 3CX Phone System - And Why You Should Too!

​If you keep up with the TTG Blog, you’ll have caught us bestowing the virtues of the 3CX Phone System. You might even say we’ve become 3CX evangelists since joining their partner programme 6 years ago- and you’d be right! This powerful unified communications system packs a punch, enabling everyone from SME’s to global enterprises to access market-leading communication tools at a price that keeps budget-holders smiling. 

This week we’re going back to basics with TTG CEO Jonathan Marsden, who’s spilling the beans on why we partnered with 3CX and made their solution our lead UCaaS product. Heads up: stay with us until the end and we’ll even explain what’s in it for us, so you get the full perspective. 

Love At First- Demo! 

All long term relationships start with a bit of light flirtation ;) and it was no different for us! Like many startups, our first VOIP phone system was a UK based Broadsoft platform, but within a few years, our clients had outgrown its limited feature set. They needed a solution that would quickly adapt to changing business and customer service needs.

So what did we do? We set out on a match-making mission. After comparing solutions from leading unified communications vendors, like Avaya, 8x8, Gamma and more, we discovered 3CX. And it’s safe to say we were blown away from the first demo.  

With its powerful capabilities and combined contact centre, phone system and video conferencing modules, we immediately saw how 3CX would revolutionise the way our clients connected. No more flicking between multiple interfaces for internal and external communications. No more mile-long phone bills. No more shared video conferencing facilities. Just one, easy to use, affordable platform for every communication need the business had. 

Here are the 5 things that really sealed the deal: ​

1. 3CX Is Innovation Led 
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We wanted our customers to have a solution that anticipated their evolving business needs, rather than leaving them without the features they needed to remain competitive. In 3CX, we found a visionary, forward-thinking solution that did exactly that. From being the first VOIP phone system to utilise the SIP open standard and WebRTC video calling to introducing a market-leading live chat solution that enables agents to seamlessly elevate from chat to call, 3CX designs for the customer of today AND tomorrow.  

We love that 3CX’s agile approach brings new, high-quality features to market quickly so you never have to worry about lagging behind.

2. 3CX Grows With Your Business
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The second thing we fell for was 3CX’s ability to grow with your business. Unlike other vendors, 3CX has three simple editions, so you’ll get all the features you need in one bundle, without needing to fork out for pricey add ons. When the time comes to add new users, you can upgrade instantly and get them online in minutes.

Whatsmore, as a 3CX partner, we have complete flexibility over the endpoint. This means we can work with you to choose the IP phones, mobile devices and headsets that best fit your communication goals and future objectives. With hundreds of 3CX supported devices available, we can offer end-to-end support that’s backed up by the vendor. The alternative, of providing pricey proprietary equipment like many competitors do, just didn’t sit well with us. 

​3. 3CX Is The Most Reliable Platform We Tested​

Our engineers are certified on the 5 leading business phone systems in the UK and for them, 3CX is still number one when it comes to performance and uptime. With an average uptime of 99.9% and automatic failover to our UK data-centre available, your business-critical communications are guaranteed with a 3CX solution from The Technology Group.

It doesn’t stop there though, we love how 3CX take care of small details like new releases for the mobile clients which are always up to date, unlike our previous solution where the mobile app regularly broke with a new iOS update or when a new phone was launched. With simple direct to PBX and even automated updates, that issue is long gone with 3CX. New features like WebRTC web meetings are best in class, and a reason in themselves to choose the product.

4. 3CX Helps Our Clients Save Hundreds in Phone Bills
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We can’t talk about 3CX without touching on price. As a managed communications provider, we knew we needed to stand out from the crowd and selling a standard feature set for a market rate price wasn’t going to cut it. 

By switching to 3CX, we’ve been able to slash our clients phone bills by up to 80%. Here’s are just a handful of the ways that they’re saving: 
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• Competitively priced 3CX license instantly save hundreds vs alternative solutions
• Switching to our tier 1 SIP trunks lowers call costs
• Internal calls between internal extensions and satellite offices are completely free, so they’re paying for fewer minutes
• Live chat and audio calls enable free calls to external parties via WebRTC
• 3CXs vendor-agnostic approach lets us work together to choose the devices that fit your budget and needs

3CX doesn’t charge for add-ons, so you’re not surprised by hidden charges after seeing a great headline price. That means we’re able to have open, honest sales conversations from the very first time a client engages with us, rather than having to wait on the vendor to confirm prices. ​

5. ​The Perfect Partnership 

Ok, we’re going to level with you here. We were blown away by 3CXs incredible feature set and refreshing approach to pricing, but as a managed service provider we need to partner with vendors that not only offer great value for our clients but also enable us to remain competitive- and profitable. Above, we’ve outlined the reasons we fell for 3CX (and why many of our customers continue to day after day), but now we’re going to explain what is it that’s made our relationship go the distance.

First up, 3CX doesn’t sell directly to users. To buy a 3CX solution, you need to contact an approved reseller. For us, this provides peace of mind, knowing we can continue to offer the highest quality service to our clients, with the vendors full support, rather than worrying about competing with them. The alternative is operating on a referral model whereby the MSP receives a fee for each client found, but too often this results in a race to the bottom with sales becoming the primary business focus, rather than service. Safe to say it wasn’t the way we wanted to do things.

By selling 3CX solutions, we can offer a competitively priced phone system for our customers and still provide the level of customer support that got us to where we are today. That includes custom helpdesk packages, hosting in our UK datacenter and much more. On the customer side, you get a high-spec phone system, still at a great price, that’s set up according to best practice. Our advanced certified engineers live and breathe VOIP technology- can your busy inhouse IT admins say the same?

We also wanted to provide a service to customers whereby we would be proud to share component and brand names, rather than having to white label a generic solution, which creates a development lag. 3CX is well established, proven, and prioritises innovation- and that’s why our partnership has gone the distance.

That’s Why We Chose The 3CX Phone System. Now It’s Over to You

Since partnering with 3CX, we’ve been able to provide our customers with an innovative product that enables them to reach their communications goals effortlessly. In fact, we’re so convinced its the best business phone system on the market that we’ve made it our lead communications solution. And the proof is in the numbers: over the past 6 years, TTG’s 3CX solutions have helped us become the UK and Europes #1 3CX reseller, with more systems sold than any other UK partner. 

To find out what’s making hundred of customers fall for The Technology Group and 3CX, contact our team and request your free demo.